Disney is about to get AI-generated park sets

Disney is about to get AI-generated park sets

Walt Disney Imagineering, the media and entertainment company’s design and engineering firm behind its parks and cruises, has its own new bespoke AI model from Adobe. The goal is to use the technology to help create attractions and environmental design, like storefronts and architecture, at a pace that wouldn’t otherwise be possible. The custom AI is build on Firefly Foundry, Adobe’s boutique AI service that trains on a brand’s IP and catalog. F…

Adobe, Disney build AI design models for theme park work

Custom models trained on Disney assets should let Imagineers turn sketches into 3D prototypes sooner, reducing design time and brand risk.

Here is how Disney is using AI in theme park design

By Robert Niles: Disney is partnering Adobe for AI systems to help Imagineers develop theme park attractions.Before anyone summons a rage war over this, allow me to offer some context. Adobe announced today a partnership with Walt Disney Imagineering that I saw in action at WDI headquarters in Glendale, Calif. several weeks ago. Imagineers are using Adobe Firefly Foundry to help access and transform digital assets in their design process.Imagine…

Walt Disney Imagineering Partners With Adobe to Use AI in Park Design

Walt Disney Imagineering is partnering with Adobe to use AI in park design, with Adobe Firefly Foundry powering sketch-to-image, custom asset generation, and 3D modeling workflows.