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Disney Expands Pact With Brightline For Interactive Streaming Advertising – Media Play News
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Disney Expands Pact With Brightline For Interactive Streaming Advertising – Media Play News
Disney has expanded its relationship with Brightline, a tech company specializing in interactive advertising for connected televisions, to bring interactive ads to Disney+, live sports on Fubo TV and Hulu + Live TV, and programmatic inventory across Disney’s other streaming properties, including Hulu and ESPN Unlimited. Interactive and shoppable advertising is one of the fastest-growing segments in the digital marketing in 2026. The global inter…
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