US EditionNew Coca-Cola X Star Wars Campaign Celebrates Togetherness
- Coca-Cola and Disney launched the Refresh Your Galaxy campaign on July 7, 2025, featuring 30 collectible Star Wars-themed cans and bottles at select global markets and Disney parks.
- This campaign builds on a longstanding partnership celebrating Star Wars' multi-generational fandom and storytelling, integrating AR experiences that let fans create holograms and interact digitally.
- The limited-edition bottles showcase characters like Darth Vader, Luke Skywalker, and The Mandalorian, with three exclusive designs available only at Disneyland and Walt Disney World resorts.
- Islam ElDessouky, Coca-Cola’s global VP, stated the campaign celebrates fandom's power, while Becca Vodnoy from Disney emphasized prioritizing fan experience in the collaboration.
- The campaign's launch reinforces the enduring appeal of Star Wars by combining collectible merchandise and innovative AR features that engage and unify diverse generations of fans worldwide.
21 Articles
21 Articles
Coca-Cola's New 'Star Wars' Campaign Is A Love Letter To The Franchise's Loyal Fans
Courtesy of Coca-ColaThe Star Wars franchise has set its sights on a new galaxy — and it’s ultra refreshing. The Disney-owned series announced its latest interactive campaign, which celebrates all things Star Wars fandom, in collaboration with Coca-Cola. In a promotional video shot for the new “Coca-Cola x Star Wars: Refresh Your Galaxy” partnership, Darth Vader is seen marching into a movie theater, where he interacts and spars with Star Wars s…
One Sip to Save the Galaxy: Coke Goes Star Wars in the Most Fun Way
Coca-Cola and Star Wars are joining forces in an exciting new campaign: Coca-Cola x Star Wars: Refresh Your Galaxy. This global initiative is more than just a product launch. It’s a heartfelt tribute to fans and the powerful connections they form through shared passions. With roots going back to 1955 when Coca-Cola became part of the Disneyland experience, the collaboration between Coca-Cola and Disney is nothing new, but this campaign takes the…
I just got a first look at Coca-Cola’s new Star Wars cans and AR holograms — and both are cooler than you’d expect
Coca-Cola and Star Wars teamed up to design a collection of 27 limited-edition character cans and an AR experience that lets you record your own hologram-style message. I got to check out both up-close, and here's what you can expect.
Ad Spot: Crocs India, IKEA, Coca-Cola x Star Wars & more
In this week's ad spot, few campaigns stand out for their bold creative approaches and emotional storytelling that goes far beyond traditional product promotion. Shark Tank India's Corporate Satire Shark Tank India's latest campaign takes a brilliantly satirical approach to India's toxic work culture, using reverse psychology to make its point. The campaign shows fictional millionaire CEOs lamenting absurd 'first world problems' like having to s…
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