Vegetarians Feel As Disgusted About Eating Meat As Omnivores Do About Cannibalism

Vegetarians Feel As Disgusted About Eating Meat As Omnivores Do About Cannibalism

Vegetarians experience disgust around meat in the same way that meat-eaters are revolted by truly gross things.

Disgust, Not Taste, Drives Vegetarian Meat Avoidance

A new study finds that vegetarians reject meat with the emotion of disgust, rather than simple distaste, mirroring the strong aversion meat-eaters feel toward taboo foods like human flesh or feces. In contrast, disliked vegetables like beets or sprouts are typically rejected due to distaste—an aversion based on taste or texture.