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DIRECTV says advertisers can now tie TV ads to real-time outcomes
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DirecTV Forges Tighter Link With LiveRamp Outcome Data
The race to prove that business outcomes are being delivered is the advertising industry’s new gold rush.Other measures, such as impressions, reach and frequency, attention, and content quality and context remain important factors, but the shiniest object going into this upfront market is results. That could be signups, subscriptions, download or sales, whatever best translates to revenue and profit.Many data providers are looking to provide out…
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