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Direct-to-consumer drug pricing could compete with prescription insurance

Summary by Medical Xpress
A new study offers a glimpse at how direct-to-consumer pharmacy pricing could one day present stiff competition to the private prescription drug insurance model, researchers say.

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Direct-to-consumer drug pricing could compete with prescription insurance

A new study offers a glimpse at how direct-to-consumer pharmacy pricing could one day present stiff competition to the private prescription drug insurance model, researchers say.

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Medical Xpress broke the news in on Wednesday, October 8, 2025.
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