Direct-to-Consumer (D2C): The new way in e-commerce – directly to the customer

Why D2C is gaining importance right now E-commerce is experiencing an upswing that creates new opportunities. In parallel, inhibition thresholds are falling. Who doesn't buy online today? According to the online monitor of the German Trade Association (HDE), the online turnover has continued to rise despite changing consumer sentiment1. This is a solid basis for new direct models. Manufacturers are looking for ways to address their customers wit…