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Digital Watermarks demonstrate effectiveness in HolyGrail 2.0 trials

The Digital Watermarks Initiative HolyGrail 2.0, driven by AIM and the European Brands Association and powered by the Alliance to End Plastic Waste (AEPW), has achieved a new milestone in its mission to demonstrate the viability of digital watermarking technology for accurately sorting plastic packaging at scale. The latest trials, conducted at the Hündgen Entsorgung material recovery facility (MRF) in Swisttal, Germany, assessed the efficiency …
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Labels & Labeling broke the news in on Thursday, April 10, 2025.
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