IPA Launches Initiative to Help Agencies Unpick GenAI - DecisionMarketing

IPA launches initiative to help agencies unpick GenAI - DecisionMarketing

The IPA has unveiled a new free platform designed to help agencies navigate the fast-moving and increasingly complex world of generative AI and practical AI deployment, with president Karen Martin insisting that “the strongest work comes when human imagination and technology move forward together”. “IPAi Forum” is designed to cut through the AI hype to provide grounded, real-world insight into where AI is adding genuine value, how agencies are d…

Digest: BBC and YouTube Strike Strategic Partnership; FTC to Appeal Meta Antitrust Ruling; IPA Launches Gen AI Forum

In today’s Digest, we cover the BBC Group and YouTube striking a strategic UK partnership, the FTC moving to appeal aMeta antitrust ruling, and the IPA launching the IPAi Forum focused on generative AI. The post Digest: BBC and YouTube Strike Strategic Partnership; FTC to Appeal Meta Antitrust Ruling; IPA Launches Gen AI Forum appeared first on ExchangeWire.com.