Analysis: World Cup Ads Didn’t Overly Rely on Beckham or Messi
7 Articles
7 Articles
Analysis: World Cup ads didn’t overly rely on Beckham or Messi
Analysis from creative effectiveness platform System1 reveals that David Beckham and Lionel Messi are far less prominent in World Cup advertising than online conversation suggests. Beckham appeared in 10 per cent of global World Cup ads, while Messi featured in 8 per cent. Some commentators questioned whether repeated appearances risked promoting the footballers’ personal brands […]
AD Sportwereld columnist Sjoerd Mossou saw David Beckham and his family truly everywhere at this World Cup, popping up at almost every conceivable moment. "It doesn't matter a damn whether you have him promoting underwear or convection ovens: Beckham effortlessly bends to your wishes."
Did this World Cup have too much of Sir David Beckham?
Graham McKenna assesses whether David Beckham proves this World Cup had too much celebrity As the curtain starts to fall on another World Cup, a lot of conversation around this year’s tournament hasn’t been about the football itself, but the business surrounding it. The introduction of mandatory hydration breaks sparked plenty of debate, with many critics arguing whether they had become just an advertising opportunity rather than a player welfar…
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AD Sportwereld columnist Sjoerd Mossou saw David Beckham and his family truly everywhere at this World Cup, popping up at almost every conceivable moment. "It doesn't matter a damn whether you have him promoting underwear or convection ovens: Beckham effortlessly bends to your wishes."
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