Diane Markovski on IMAA Indie-Pendence Day conference

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Diane Markovski on IMAA Indie-Pendence Day conference

By Diane Markovski, founder of Lit Agency Yesterday marked the fifth anniversary of the establishment of the IMAA in Australia, aimed at creating an equitable environment for all independent agencies. This development held significant importance for indie agencies, as it fosters a more balanced playing field, ensuring that independent firms receive equal treatment and opportunities comparable to larger media entities, with which many of us have …