Ford Cancels Plan to Remove Crown Royal From LCBO Shelves After $23M Deal
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Ford cancels plan to remove Crown Royal from LCBO shelves after $23M deal
Crown Royal will remain on Ontario liquor store shelves, after its parent company agreed to $23 million in spending in the province and Premier Doug Ford cancelled his plans for a boycott. Ford had been threatening for months to pull the product from the Liquor Control Board of Ontario after Diageo announced it is closing a Windsor-area Crown Royal bottling plant. The premier memorably kicked off his campaign against Diageo by slowly pouring out…
Diageo Pays $23M to Keep Crown Royal in Ontario Stores
Credit: Diageo Diageo has agreed to a nearly CA$23 million (US$16.8m) settlement with the Ontario government to ensure its Crown Royal Canadian whisky brand remains available in Liquor Control Board of Ontario (LCBO) stores. The agreement resolves a dispute stemming from Diageo’s plan to close its Amherstburg, Ontario, bottling facility, which had prompted threats from Ontario Premier Doug Ford to ban Crown Royal from LCBO stores in the province…
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