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Guinness Owner Diageo Ups Savings as US Tariffs Hit

GREATER LONDON, ENGLAND, AUG 5 – Diageo plans to increase cost savings to £625 million after operating profits fell 27.8% amid weaker demand and supply issues, the company said.

  • Diageo, the British spirits group known for Guinness and Johnnie Walker, reported net sales dipping 0.1% to $20.2 billion for the year ending June 30, 2025.
  • This decline followed weaker consumer demand, tariff-related financial impacts from US President Trump's measures announced in May, and the sudden departure of CEO Debra Crew last month.
  • Although sales volume declined, Diageo experienced a 6.7% increase in net sales in Great Britain, supported by strong demand for Guinness despite supply shortages, while its operating profits decreased by 27.8%, totaling $4.33 billion.
  • Interim CEO Nik Jhangiani said, "the savings plan is not about job cuts," though some layoffs will occur as the company raises cost-saving targets from $500 million to $625 million.
  • Diageo’s extended cost-saving program and focus on controllable factors aim to improve financial results amid macroeconomic uncertainty and evolving consumer habits in the spirits sector.
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Guinness owner Diageo ups savings as US tariffs hit

Diageo, the maker of Guinness stout and Smirnoff Vodka, reported Tuesday a sharp drop in annual net profit and raised its cost-savings targets as US tariffs hit.

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The British alcoholic beverage giant Diageo, who owns Guinness, Smirnoff and Baileys, presented an annual profit on Tuesday in sharp decline.

·Montreal, Canada
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Diageo eyes £625m in cost savings after profits tumble

The interim boss of the spirits giant admitted ‘some’ jobs are likely to be affected by the three-year cost saving programme.

·London, United Kingdom
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Nation.Cymru broke the news in Wales, United Kingdom on Tuesday, August 5, 2025.
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