‘Captain Cool’ Is Generic, Can’t Be Trademarked Solely on Fame: Opposition to Dhoni’s Bid

‘Captain Cool’ is generic, can’t be trademarked solely on fame: Opposition to Dhoni’s bid

A Delhi-based lawyer claimed that Dhoni’s celebrity status alone cannot justify a monopoly over a widely used phrase that has been applied to multiple sportspersons.

Cricketer MS Dhoni’s ‘captain cool’ trademark faces legal opposition

The law firm argued that no commercial documentation was provided to establish that the term “Captain Cool” was being used in connection with Dhoni’s ventures in Class 41, which includes education, sports training, and entertainment services.

Law firm opposes MS Dhoni's trademark application for 'Captain Cool'

KAnalysis Attorneys at Law has formally opposed Mahendra Singh Dhoni’s trademark application for the term “Captain Cool.” Dhoni, the former India captain, applied to register the phrase as a trademark in June 2023. The trademark office in Kolkata accepted the application and published it in the journal on June 16, 2025, allowing others a notice of 120 days to raise objections. The law firm, led by advocate Nilanshu Shekhar, has raised several is…

Ugly Fan War Explodes: Why #ArrestDhoni Trending?

Cricket fans on X (formerly Twitter) woke up to chaos as the hashtag #ArrestDhoni started trending. No, Dhoni didn’t do anything. The trend began after a fiery comment by former cricketer Harbhajan Singh and it was enough to light a match between MS Dhoni and Virat Kohli fans. Also Read – EXPOSED! Was It the […] The post Ugly Fan War Explodes: Why #ArrestDhoni Trending? appeared first on M9.news.

Dhoni’s ‘Captain Cool’ trademark puts spotlight on India’s patchy IP regime

New Delhi: Mahendra Singh Dhoni, one of India’s most celebrated sporting icons, has officially trademarked his moniker “Captain Cool”, a move that goes beyond sentiment and signals a shift in how celebrity equity is protected and monetised. While the registration cements Dhoni’s brand identity, its impact is already being felt across corporate boardrooms, advertising agencies, and legal departments. The Trade Marks Registry acknowledged that “Ca…