BYD launches Denza premium brand in Europe
- BYD launched its premium electric vehicle brand, Denza, in Europe this week at Milan's Design Week.
- BYD aims to increase its presence in Europe and challenge luxury car brands, such as BMW and Mercedes.
- The Denza Z9 GT will be the first model, with both battery-only and plug-in hybrid versions available.
- Stella Li stated Denza would be introduced to European customers, starting in Milan and accelerating in 2025.
- Denza intends to target younger, tech-focused buyers and more traditional premium clients with its EV lineup.
47 Articles
47 Articles
BYD launches premium Denza brand in the EU, unfazed by tariffs
BYD launched its premium Denza brand in Europe, shrugging off tariff hurdles. Chinese EV maker unveiled its plans for Denza on Wednesday at Milan’s Brera Design Week. BYD will launch its premium Denza line in Europe with the Z9GT in Q4 2025. The Z9GT is a station wagon-type vehicle. BYD will offer battery-only and plug-in hybrid variants of the Denza Z9GT. The company did not release the pricing and exact delivery dates of the upcoming Denza veh…
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