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BYD launches Denza premium brand in Europe

  • BYD launched its premium electric vehicle brand, Denza, in Europe this week at Milan's Design Week.
  • BYD aims to increase its presence in Europe and challenge luxury car brands, such as BMW and Mercedes.
  • The Denza Z9 GT will be the first model, with both battery-only and plug-in hybrid versions available.
  • Stella Li stated Denza would be introduced to European customers, starting in Milan and accelerating in 2025.
  • Denza intends to target younger, tech-focused buyers and more traditional premium clients with its EV lineup.
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Il Sole 24 Ore broke the news in Milan, Italy on Monday, April 7, 2025.
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