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Deion Sanders, Bill Belichick Opt Out of EA Sports College Football 26

UNIVERSITY OF COLORADO AND UNIVERSITY OF NORTH CAROLINA, JUL 7 – Deion Sanders and Bill Belichick declined EA Sports licensing, leaving their teams without real coaches in College Football 26 despite a $5 million royalty pool for schools.

  • EA Sports is releasing College Football 26 worldwide on July 10, featuring real college teams but missing some notable coaches.
  • Deion Sanders of Colorado and Bill Belichick of North Carolina declined to have their likenesses used in the game, continuing a pattern of opting out.
  • The game replaces Belichick and Sanders with generic coaches named Hector Luna and Kirk Patrick while allowing staff like Steve Belichick on teams' rosters.
  • Sanders, a Hall of Fame cornerback known for his 'Prime Time' persona, and Belichick, who avoided Madden NFL games, both value control over their name and image rights.
  • Despite these absences, fans of UNC and Colorado are expected to buy the game and may find entertainment in coaching digital proxies of these legendary figures.
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On3 broke the news in on Monday, July 7, 2025.
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