Declan Rice creates his own Müller Rice flavour - Marketing Beat

Declan Rice creates his own Müller Rice flavour - Marketing Beat

Müller Rice has launched a new campaign starring Arsenal footballer Declan Rice. The work, devised by creative agency VCCP, celebrates the launch of the brand’s limited-edition white chocolate and raspberry flavour, created by Rice himself. To create the work, the agency worked closely with Rice’s family and friends. At the centre of the campaign is a hero spot, starring the footballer as head chef at Dec’s Cafe. The video follows the sporting s…