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LIV Golf Boss Sees Hope for New Sponsors Beyond 2026
The league hired Ducera Partners and added independent directors as it seeks new investors after Saudi Arabia’s fund pledged support only through 2026.
- LIV Golf retained investment bank Ducera Partners LLC on Monday to lead its long-term capital strategy, a move following the Saudi Public Investment Fund's announcement it will stop funding the circuit after the 2026 season.
- The Saudi PIF stated the 'substantial investment required by LIV Golf over a longer term is no longer consistent with the current phase of PIF's investment strategy,' after pouring more than $5 billion into the league since 2022.
- LIV has bled an estimated $500 million to $600 million annually since launching, failing to generate meaningful U.S. television ratings despite broadcast deals with The CW Network and Fox.
- Despite the uncertain future, star player Bryson DeChambeau continues to reaffirm his commitment to the league, telling Flushing It Golf he is committed to 'making team golf work.'
- LIV recently added independent directors Gene Davis and Jon Zinman to its board, while Citigroup is advising on a separate process involving the potential sale of stakes in individual teams.
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LIV Golf boss sees hope for new sponsors beyond 2026
LIV Golf sees hope in finding new financial sponsors to carry the series beyond this season, when its vast Saudi funding will end, even though chief executive officer Scott O'Neil was short on details in comments Tuesday.
·Cherokee County, United States
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LIV Golf hires investment bank to advise on new multi-partner model
With LIV Golf in search of new funding partnerships, the league announced that New York-based Ducera Partners LLC will serve as an investment banking advisor as it seeks financial stability moving forward.
·Georgia, United States
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Tour Confidential: Answering biggest questions about LIV Golf's future
In this week's Tour Confidential, our writers answer all the biggest questions about LIV Golf's future after the PIF's funding announcement. The post Tour Confidential: Answering biggest questions about LIV Golf’s future appeared first on Golf.
Coverage Details
Total News Sources42
Leaning Left4Leaning Right7Center10Last UpdatedBias Distribution48% Center
Bias Distribution
- 48% of the sources are Center
48% Center
L 19%
C 48%
R 33%
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