D2C Retailers Wanted to Skip the Middleman. Turns Out They Need One

There's something going on at Galeria, the department store company has entered into a partnership with a well-known sporting goods dealer.

Customers of the Galeria department store chain will also be able to buy Decathlon products in some stores in the future. The two trading companies have agreed to cooperate.

Customers of Galeria can soon shop at Decathlon. The cooperation between the two companies starts in Konstanz and is to be extended to Duisburg, Freiburg, Trier and Kassel by 2025.

The fifth branch of the French sporting goods dealer in the other region of Decathlon will receive a branch in Freiburg's city centre – in one part of the Galeria department store in Kaiser-Josef-Straße near Europaplatz. The French sporting goods dealer cooperates nationwide with the Galeria department store chain. Decathlon has previously had branches in Lörrach and Offenburg in the region, as well as a shop in Colmar and Mulhouse in Alsace.Ori…

D2C Retailers Wanted to Skip the Middleman. Turns Out They Need One

D2C models rose during the pandemic, but retailers like Nike and Warby Parker have since sought partnerships and wholesale relationships.

Since the departure of Galeria-Kaufhof in August 2024, the four floors of the Ringcenter were empty. Now, life is to return to the building: for two floors, tenants are found, a third in view. The investor also wants to go higher.