US EditionDebating the “Death of TV” Has Been Replaced by Needing to Redefine TV – VideoWeek
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Debating the “Death of TV” Has Been Replaced by Needing to Redefine TV – VideoWeek
Five years ago, the industry was discussing the supposed death of TV, but now the discourse has been replaced by debate around what TV actually is. This is primarily driven by the prevelance of YouTube on TV screens, says Alex Debenham-Burton, Sales Director at Silverpush. Although not all YouTube content is “fit for TV”, there is TV on the platform, argues Debenham-Burton. And those lines are becoming increasingly blurred; not only have UK broa…
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