Debate Over “Surveillance Pricing” Heats Up – In Court

Debate Over “Surveillance Pricing” Heats Up – In Court

Who doesn’t like getting a printed coupon at the checkout that’s triggered by an item you purchased? Or a personalized price for an item you frequently buy? But what if someone else gets a discount and you have to pay more because of your age, or your gender, or your income level? There’s a fine line between the type of personalized pricing and promotion that’s accepted and appreciated, and the type that seems unfair and unwelcome. It’s the diff…