WBD and VideoAmp Expand Partnership for '2025 Upfront and Beyond'

WBD and VideoAmp Expand Partnership for '2025 Upfront and Beyond'

The companies sign a multi-year deal to deliver currency optionality.

VideoAmp builds momentum with Warner Bros. Discovery currency deal

The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, optimization and more.

Warner Bros. Discovery, VideoAmp Ink Multi-Year Deal to Up Content Effectiveness to Advertisers

Warner Bros. Discovery July 24 announced a multi-year agreement with VideoAmp to leverage the latter’s data and measurement software across linear, digital, and cross-platform marketing campaigns for the 2025 Upfront season and beyond. This includes transactions for demographic (“demo”) and audience (“DDL”) guarantees, with support for premium content across all linear and digital/streaming platforms, including … Continue reading "Warner Bros. D…

wedotv Expands Italian Distribution Deal with tivùsat - WORLD SCREEN

wedotv has expanded its channel distribution partnership with the Italian digital TV platform tivùsat to include wedotv BIG stories and move the EPG slot for wedotv movies for increased visibility. The post wedotv Expands Italian Distribution Deal with tivùsat appeared first on WORLD SCREEN.

DAZN, WBD extend Italy partnership

DAZN and Warner Bros Discovery (WBD) are extending their existing partnership in Italy, which was set to expire in 2026. WBD is shifting away from Sky Italia and strengthening its presence on DAZN, choosing the sports streaming platform as a key player in the Italian TV market. DAZN, which holds the exclusive rights for most […]

DAZN Italia expands Eurosport carriage deal, Sky Italia to reorganize

Global media heavyweight Warner Bros. Discovery (WBD) has renewed and expanded its carriage partnership in Italy with international sports-focused OTT platform DAZN.