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David’s Bridal Ushers in New Era With Expansion Into Tech and Media; Unveils Pearl Media Network With Acquisition of Love Stories TV, Allowing Advertisers to Tap Into Unmatched Bridal Market Reach

Summary by ecnetnews.com
KING OF PRUSSIA, Pa., December 17, 2024 (Ecnetnews.com) – David’s Bridal, Inc. (“David’s”), the nation’s leading bridal, wedding planning, and special occasion authority, today announced the launch of Pearl Media Network and the acquisition of Love Stories TV (now, Love Stories by David’s), the top wedding media brand taking a digital-first approach to wedding content and inspiration with over 20M viewers per month across content platforms and a…
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RetailWitRetailWit

David’s Bridal Acquires Wedding Media Brand, Launches Pearl Media to Create ‘Ultimate Inspiration Network’ – RetailWit

David’s Bridal has acquired wedding media brand Love Stories TV and is launching into retail media with the debut of the Pearl Media Network. Engagement and wedding planning timelines are getting longer, according to Signet, with couples dating for 3.25 years on average before proposing. Additionally, the average length of an engagement is now between 12 and 18 months. This lengthened proposal and wedding planning lifecycle has brides spending m…

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Chain Store AgeChain Store Age

David’s Bridal acquires video platform, launches media network

David’s Bridal Inc. is looking to establish itself as a tech and media company serving the wedding industry.

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ecnetnews.comecnetnews.com

David’s Bridal Ushers in New Era With Expansion Into Tech and Media; Unveils Pearl Media Network With Acquisition of Love Stories TV, Allowing Advertisers to Tap Into Unmatched Bridal Market Reach

KING OF PRUSSIA, Pa., December 17, 2024 (Ecnetnews.com) – David’s Bridal, Inc. (“David’s”), the nation’s leading bridal, wedding planning, and special occasion authority, today announced the launch of Pearl Media Network and the acquisition of Love Stories TV (now, Love Stories by David’s), the top wedding media brand taking a digital-first approach to wedding content and inspiration with over 20M viewers per month across content platforms and a…

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ecnetnews.com broke the news in on Tuesday, December 17, 2024.
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