Xbox Wants You to ‘Wake Up’ for Its New Global Brand Campaign

Xbox Wants You to ‘Wake Up’ for Its New Global Brand Campaign

Co-directed by acclaimed filmmakers David Fincher and Romain Chassaing, the film will run across various global markets.

David Fincher Directed a Strange New Xbox Ad With Rat People

Xbox put out a new ad for its broader ecosystem, and the company enlisted directors David Fincher and Romain Chassaing to create it. It's about Xboxes, escaping the mundanity of a humdrum life, and also, rat people.The Xbox "Wake Up" Brand Trailer sits at a one minute, 23 second run-time. In it, a rat-person wakes up in their bed and goes about their day; working out, commuting, clocking in and out at work. All the while, they see humans occasio…

David Fincher's New Xbox Commercial Has Big PS2 Energy

Xbox has released a new commercial directed by David Fincher that features a bunch of CGI rat-human hybrids in a dirty, crowded city. It’s the kind of ad we don’t often see anymore, and it reminds me of some of the weirdest live-action ads Sony used to make for the PS2 and PS3. Read more...

Wake up! - that's what Xbox's last campaign is called, an ad directed by David Fincher himself. The film follows a rat named Horatio, who goes on painfully through a monotonous daily routine full of crowded public transports and an office job that shatters his soul. Among the other rats, however, you see some humans, each playing with a kind of portable console. This could be a clue to the portable device where it is rumored that Microsoft and A…

David Fincher is behind a new and bizarre Xbox commercial

Wake Up! - that's the name of Xbox's latest campaign, a commercial directed by none other than David Fincher himself. The film follows a rat named Horatio as he trudges through a monotonous daily routine filled with crowded public transport and a soul-crushing office job. Among the other rats, however, a few humans can be seen—each playing on some kind of handheld console. This might just be a hint at the portable device Microsoft and Asus are r…

Xbox is launching a new global brand campaign called "Wake Up", designed by Droga5 New York. A speech co-directed by David Fincher and Tim Brown (Object & Animal), which staged a dystopic society in which individuals evolve in a grueling routine, until they find an escape via video game. With this campaign, Xbox seeks to impose itself as a cultural brand in its own right, beyond the mere product. By contrasting with its more gameplay or software…