Data, Findings, Insights: Here's the Difference and Why It Matters

Data, Findings, Insights: Here's the Difference and Why It Matters

You’re sitting in a meeting. Someone drops a stat—”63% of users bounced after 10 seconds.” Everyone nods. Another person jumps in with, “That’s a great insight.” And now you’re stuck, wondering if what you just heard was data, a finding, or an actual insight. It was probably just a finding. Data, findings, and insights are not interchangeable. They’re part of a hierarchy. Each tells a different story about how far your research has come—and how …