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Daring Women: AAA's Piston

Summary by Seattle Magazine
Heather Snavely isn’t one to sit around waiting for something to happen. She helped lead a comprehensive rebranding effort at Seattle’s PCC Community Markets. She crafted global brand strategies at Seattle’s Brooks Running. She led Microsoft’s consumer communications during a key time for the Xbox. She’s now leading AAA Washington into a new era. Since taking over as the first woman CEO of the 121-year-old organization almost four years ago, Sna…
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Seattle Magazine broke the news in on Tuesday, June 10, 2025.
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