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Dana White’s ‘Zuffa Boxing’ Loses Name War as Fans Vote for Rebrand
Summary by worldboxingnews.com
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Dana White’s ‘Zuffa Boxing’ Loses Name War as Fans Vote for Rebrand
Dana White’s long-hyped boxing revival hit a significant branding snag, as fans overwhelmingly rejected the “Zuffa” name in a World Boxing News poll that left no doubt about public opinion. The Unanimous Verdict on the Zuffa Name Despite White’s confidence in Zuffa Boxing—the name of his UFC’s original parent company—and the announcing of a Zuffa… Read More »Dana White’s ‘Zuffa Boxing’ Loses Name War as Fans Vote for Rebrand
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