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‘Cute-Cumbers’ and ‘Velvet Tennis Balls’ Are Now in Tesco as Kids Give Fruit and Veg Aisle an Adorable Glow

Tesco's programme uses children's creative fruit and vegetable names to boost healthy eating, supplying fresh produce to over 550 schools and reaching 140,000 pupils last year.

Summary by Wales Online
From “Squishy Marbles” (blueberries) to “Fairy Umbrellas” (mushrooms), the rollout features descriptions captured by children across the UK to encourage other kids to give them a go

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Wales Online broke the news in Wales, United Kingdom on Wednesday, September 24, 2025.
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