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Adidas says customer data stolen in cyber attack

  • Adidas, a German sportswear company, confirmed on May 23, 2025, that attackers stole customer data via a third-party service provider.
  • The breach occurred because unauthorized external parties accessed information from a customer service provider, though exact timing and scale remain undisclosed.
  • The stolen data primarily includes contact details of consumers who contacted Adidas’ help desk, excluding payment or password information.
  • Adidas promptly responded to the breach by initiating containment measures and starting an in-depth inquiry with the assistance of top cybersecurity specialists.
  • The company is notifying affected customers and relevant authorities, emphasizing data protection and warning of phishing risks due to exposed contact information.
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National Cyber Security broke the news in on Sunday, May 25, 2025.
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