Cupra’s new Formentor and Leon Sports Tourer have arrived in NZ - NZ Autocar

Cupra’s new Formentor and Leon Sports Tourer have arrived in NZ - NZ Autocar

Cupra NZ is in the middle of a brand re-set here as it establishes a larger retail foot print and introduces new models. It’s also re-positioning itself slightly up the market as a more premium offering, which also comes with price rises. More on that later. In its infancy, there was but one Cupra outlet in Auckland and the brand operated on the agency model (one price for all, set in stone). But now that it has six stores around the country in …