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Culver's Becomes First Jersey Patch Sponsor for Wisconsin Badgers Football, Basketball and Hockey
The expanded deal adds NIL opportunities, student-athlete collaborations and original content as the brand extends its 25-year partnership with Wisconsin Athletics.
- On Tuesday, Wisconsin Athletics announced Culver's as the first jersey patch sponsor for Badgers football, men's basketball, and men's hockey teams, with the blue logo debuting on cardinal and white uniforms in 2026-27.
- The agreement deepens a partnership spanning more than 25 years between the university and the Wisconsin-based restaurant chain, which has operated for 42 years and already serves as the on-court logo partner at the Kohl Center.
- According to NCAA regulations, the patches cannot be larger than four square inches and will debut on Sept. 6 when Wisconsin opens against Notre Dame at Lambeau Field.
- Deputy Athletic Director and Chief Revenue Officer Mitchell Pinta said, "This partnership is a natural fit for our jersey sponsorship," while Co-founder Craig Culver emphasized the company's longstanding Wisconsin ties.
- While the deal aims to create NIL opportunities for student-athletes, former Marquette basketball star Jones posted on X that he would avoid the restaurant due to the heated sports rivalry.
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Coverage Details
Total News Sources11
Leaning Left3Leaning Right1Center3Last UpdatedBias Distribution43% Left, 43% Center
Bias Distribution
- 43% of the sources lean Left, 43% of the sources are Center
43% Center
L 43%
C 43%
14%
Factuality
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