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Culture is expensive: American Eagle bets on buzz as tariffs and rivals close in

American Eagle's campaigns featuring Sydney Sweeney and Travis Kelce generated 40 billion impressions and attracted nearly 800,000 new customers since late July despite tariff challenges.

Summary by Digiday
As supply chain costs surge and pricing pressure builds, investors are asking if American Eagle’s focus on cultural heat is coming at the cost of sustainable growth.

5 Articles

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Bias Distribution

  • 33% of the sources lean Left, 33% of the sources are Center, 33% of the sources lean Right
33% Right

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The Motley Fool broke the news in Alexandria, United States on Sunday, September 7, 2025.
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