Cultural Trendspotting Starts with Search

Cultural Trendspotting Starts with Search

Why Brands Need to Track Cultural Movement Your brand isn’t just battling other brands for attention. It’s going head-to-head with TikTok trends, Reddit threads, celebrity moments, and whatever chaos the algorithm decided to surface today. Culture moves fast—and your relevance depends on keeping up. Being part of the conversation means knowing what the conversation actually is. Social listening gets you halfway there, but it’s often reactive. If…