US EditionCultural Factors Underlie the Gradual Adoption of Mobile Payments
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Cultural Factors Underlie the Gradual Adoption of Mobile Payments
In an era driven by digital innovation, the rise of mobile payment systems has reshaped consumer behavior and commerce worldwide. Yet, despite smartphones and wallet applications like Apple Pay, Google Pay, and AliPay becoming ubiquitous, adoption rates vary dramatically between countries. A groundbreaking study from the University of Surrey sheds light on a critical, yet often ignored, factor influencing this disparity: the role of individual-l…
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