US EditionCultivating Luxury: Kerala farmer drives Rs 50-lakh Audi to sell veggies roadside
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Cultivating Luxury: Kerala farmer drives Rs 50-lakh Audi to sell veggies roadside
Farming is undergoing a transformation as young entrepreneurs like Sujith from Kerala embrace innovative approaches such as organic farming. Sujith recently caught public attention when he sold his homegrown vegetables from his Audi A4 luxury sedan at a roadside market. His story highlights the evolving landscape of farming in India, where the younger generation is bringing fresh ideas and creativity to the sector.
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