Telly’s Shoppable CTV Ads Triple Engagement During NCAA Test

Telly’s Shoppable CTV Ads Triple Engagement During NCAA Test

A new case study from the startup found that viewers warm to commerce on the big screen as they grow more familiar with it.

How to Buy TV Ads Like a Pro: A Guide for Digital Marketers

As a digital marketer, your job is to help businesses succeed. You utilize multiple online channels like email, search engines, and social media to build brand recognition, engage with customers, and promote businesses, but how do you know if you're taking advantage of all possible resources? While web-based content plays a key role, it's not the only powerful tool at your disposal. TV ads are still one of the most effective ways to connect with…

CTV Offers Early-Stage Brands Targeted Reach, Premium Environment, Says ŌURA’s Reynolds – Beet.TV

SAN JUAN, PR – Connected TV advertising is providing a sweet spot for brands in the early stages of building awareness, offering them the benefits of television with the precision of digital. The medium gives marketers the opportunity to know exactly who they’re reaching, while also placing messages in a more premium environment than standard digital channels. “You’re elevating your brand, which helps with awareness and establishing yourself in …

CTV growth brings opportunities for the media – and audiences

Streaming video has become a daily habit for today’s consumers, with 2024 being something of a landmark year for the industry. Worldwide, audiences flocked to streaming platforms in unprecedented numbers to watch their favorite content and sporting action like the Olympics, Euro 2024, the World Series, the WNBA, and high-profile boxing matches. Alongside technological advancements, CTV has established itself as the primary platform for premium v…

Television advertising has always been used to reach a wide audience, but the CTV goes even further, thanks in particular to a significant reach and more precision than linear TV.