US EditionCTV Advertising Faces a Transparency Reckoning, Says Rain’s Director Nyurenberg – Beet.TV
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CTV Advertising Faces a Transparency Reckoning, Says Rain’s Director Nyurenberg – Beet.TV
The connected TV (CTV) advertising space is at a critical juncture, with performance advertisers demanding greater visibility into their investments. According to David Nyurenberg, director, video product development and innovation, Rain the Growth Agency, transparency benefits all stakeholders by enabling smarter budget allocation and more effective campaigns. He told Beet.TV that the industry is entering a phase where advertisers are prioritiz…
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