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Crumbl Cookies Founder Sawyer Hemsley Comes Out as Gay

Sawyer Hemsley publicly embraced his identity after social media speculation, highlighting his journey of acceptance amid cultural challenges from his Mormon upbringing.

  • On August 25, Sawyer Hemsley, Chief Branding Officer and co-founder of Crumbl Cookies , publicly came out as gay in an Instagram post.
  • On Aug. 22, TikToker Grant Gibbs posted a clip that went viral with up to 19 million views, and in recent weeks online attempts to define Hemsley intensified.
  • In his Instagram message, Sawyer Hemsley wrote `Over the past little while, there have been people online trying to define me, twist things, and share conversations in ways that feel harmful.` His post drew over 16,000 likes and praise from fans and celebrities responding online.
  • A Crumbl spokesperson said Hemsley declined further comment as he addressed speculation, sparking mixed reactions and renewed public discussion about privacy, identity, and social media pressure on public figures.
  • With more than 1,100 stores, Crumbl Cookies' scale magnifies stories about its leaders, and its 10.6 million TikTok followers amplify viral moments amid recent speculation.
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Just Jared broke the news in on Tuesday, August 26, 2025.
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