Crocs Puts Self-Expression over Algorithmic Sameness with New Platform

Crocs puts self-expression over algorithmic sameness with new platform

Ads show mannequins dancing to life and growing more human as the footwear marketer encourages real-world experiences over digital drudgery.

Crocs Marks Next Chapter With ‘Wonderfully Unordinary’ Campaign

Crocs is hoping to reintroduce itself with the launch of a new global brand campaign called Wonderfully Unordinary aimed at defining its next chapter.

Crocs debuts ‘Wonderfully Unordinary’ platform with mannequins come to life

Flower Shop and director Adam Berg usher in the footwear brand’s first new global brand platform in almost a decade.

Crocs steps into next era with “Wonderfully Unordinary”

After nearly a decade of inviting consumers to “Come As You Are,” Crocs is ready to go deeper. The footwear brand has unveiled “Wonderfully Unordinary,” its first new global brand narrative in almost 10 years. Less a campaign than a long-term platform, the multi-year initiative signals a shift from belonging to becoming, reframing Crocs not just as a comfort-first staple but as a tool for self-expression, creativity, and a different way of exper…