Google Grows Stake in Retail Media Advertising with Criteo Partnership

Google grows stake in retail media advertising with Criteo partnership

The first phase of the collaboration will integrate Criteo with Google Search Ads 360, opening more demand for retail media networks.

Google grows stake in retail media advertising with Criteo partnership – RetailWit

The first phase of the collaboration will integrate Criteo with Google Search Ads 360, opening more demand for retail media networks.

Criteo and Google Announce Onsite Retail Media Integration

Advertisers can scale campaigns across Criteo’s premium retail media inventory via Google’s Search Ads 360 to fuel retailer demand and drive measurable growth Criteo, the global platform connecting the commerce ecosystem, announced a new integration with Google for onsite retail media. With Criteo named as Google’s first onsite retail media partner, this marks a significant milestone in expanding opportunities for brands across the digital comm…

Google partners with Criteo for onsite retail media

New Delhi: Criteo has announced a new integration with Google to enable onsite retail media through Search Ads 360. The move makes Criteo Google’s first onsite retail media partner and is positioned as part of efforts to broaden opportunities for advertisers within digital commerce. The integration will begin with a limited beta for select customers in the Americas, with expansion planned to additional regions and tools within the Google Marketi…

Criteo becomes first onsite retail media partner for Google Search Ads 360

Commerce advertising platform Criteo expands retailer demand access through Google's advertising technology in beta launch targeting Americas market. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.