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Cricket, Connectivity, and Community: IPL’s Growing Digital Footprint in Northeast India
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Cricket, Connectivity, and Community: IPL’s Growing Digital Footprint in Northeast India
On match evenings during the IPL, the buzz is no longer confined to packed stadiums or metro cities. In Guwahati, Shillong, Aizawl, Imphal, and beyond, cricket now unfolds as much on smartphone screens as it does on television. The Indian Premier League’s influence in Northeast India is increasingly digital, shaped by expanding internet access, affordable […] The post Cricket, Connectivity, and Community: IPL’s Growing Digital Footprint in North…
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