Repurchase of the US Créteil-Lusitanos by Xavier Niel: a new example of the "football management" in France

By putting his hands on the Val-de-Marne club, Free's boss participates in the fast-paced acceleration of the unlimited financialization of popular sport.

The acquisition of the US Créteil-Lusitanos by Xavier Niel is not just a coup de com. It is a real project. The businessman, founder of Free, is now attacking football with a stated objective: to turn this historic National 2 club into a strong place for football in France... and well beyond. Everything started with an exchange on X. An internet user provokes it: "Repurchase Créteil." The billionaire's answer: "Do not warm me up." A few months l…

Did Xavier Niel really understand everything?