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Creativity strikes back at the Cannes Lions advertising festival

Summary by BizToc
At this year's Cannes Lions ad festival, human creativity wrested the spotlight back from AI. Conversations centered more on the effectiveness of AI versus the bold-but-vague prognostications that came out of last year's event. They also touched on where AI hasn't worked for marketers. "People are…

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Creativity strikes back at the Cannes Lions advertising festival

Fernando Machado, Chipotle's chief brand officer, delivered a talk titled "Creativity Has to Strike Back" at Cannes Lions, where "creativity" was again the hot topic of the festival.Xavi Torrent/Getty Images for Cannes LionsA version of this post appears in Cannes Diary, a daily pop-up newsletter covering Cannes Lions.Sign up for Business Insider's weekly marketing newsletter, CMO Insider.At this year's Cannes Lions ad festival, human creativity…

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Business Insider broke the news in New York, United States on Friday, June 26, 2026.
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