Creativity needs freedom, not office mandates

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Creativity needs freedom, not office mandates

The biggest lever of creative freedom is the freedom to create anywhere, not just in the office, argues Uncommon’s Ben Major. In the midst of the industry debate around WPP’s mandate, leaders need to stop thinking about the number of days they spend in the office and instead ask themselves why it matters to their business. Does the office help your culture? Or does it improve your creativity? At Uncommon, we have a fundamental belief that creat…