US EditionCracker Barrel Unveils a Controversial Logo Change
- Cracker Barrel unveiled a new logo earlier this week that removes the iconic barrel and man, replacing them with a simpler orange hexagon featuring only the name.
- This logo change is part of a strategic transformation started in May 2024 aimed at revitalizing the brand through visual updates and restaurant remodels.
- The company is remodeling interiors with brighter lighting and a modern farmhouse aesthetic to create a more welcoming atmosphere while maintaining its country hospitality values.
- On Tuesday, CEO Julie Felss Masino stated that the response from both customers and employees has been largely favorable, despite criticism primarily coming from conservative voices online.
- Shares of Cracker Barrel fell roughly 10% following the logo change, reflecting market uncertainty and online debate over the brand’s identity and inclusivity efforts.
159 Articles
159 Articles
The redesign of an icon of the traditional Cracker Barrel restaurants provokes virulent reactions across the Atlantic, stock market fall and debates about the "woke" culture.
Communist cornbread: The woke rebranding of Cracker Barrel
Analysis by WorldTribune Staff, August 24, 2025 Real World News The woke writing was on the wall when Cracker Barrel chose the “Big Apple” for the rebranding celebration of the restaurant. There are no Cracker Barrels in the People’s Republic of New York City. The rebranding, led by new CEO Julie Felss Masino, includes a […]
Stock Tanks for De-Americanized Cracker Barrel
from Moonbattery: You hear it again and again: Get woke, go broke. Yet corporations keep stepping on the same rake: Cracker Barrel lost $94 million in a day after a disastrous rebrand sparked outrage among President Donald Trump’s “Make America Great Again” base. No doubt on the advice of marketing moonbats of the type who thought Dylan Mulvaney […]
Cracker Barrel Customers Get Patriotic Invitation Amid Rebranding Backlash
Cracker Barrel’s stock continues to crater alongside their overall public approval since their rebranding flop. But the restaurant chain is now facing another backlash, and this one is aimed directly at their customers. A rival chain has been busy dropping taunts and scathing rebukes to Cracker Barrel since the ‘woke’ rebranding was announced. And besides the relentless taunting, 91-year-old Steak ‘n Shake has been attempting to allure Cracker B…
The restaurant chain Cracker Barrel, famous in the United States, decided to change its historic logo and triggered a storm against the "woke" culture on social networks
Christ On A Cracker Barrel
For years and years now, we have had to hear about how the Left is supposedly concerned with stupid things that don’t really matter “at the kitchen table.” You know, silly things like making sure everyone has health care, childcare, food, human rights and fair treatment for minorities and marginalized people, etc. etc. Meanwhile, Republicans have been concerned about the really important things, like throwing their Keurigs out of windows, Lady G…
Coverage Details
Bias Distribution
- 50% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
