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Cracker Barrel Suspends Plans to Remodel Restaurants After Logo Blowup

Cracker Barrel halted its $700 million rebranding after customer backlash, with only 0.6% of locations remodeled, and restored its longtime "Old Timer" logo to preserve its traditional image.

  • Cracker Barrel announced on September 9 that it will not proceed with its restaurant remodel plans after facing customer backlash regarding its logo changes.
  • The decision follows Cracker Barrel's retraction of a simplified logo and its return to the 'Old Timer' logo due to public reaction.
  • Cracker Barrel stated, 'If your restaurant hasn’t been remodeled, you don’t need to worry, it won’t be,' emphasizing their commitment to listening to customer feedback.
  • President Donald Trump suggested that Cracker Barrel could gain 'free publicity' by reversing the logo change and managing customer concerns more effectively.
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CMSWire.com broke the news in on Monday, September 8, 2025.
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