Cracker Barrel Shakes Up Agency Roster Amid Brand Refresh

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Cracker Barrel Shakes Up Agency Roster Amid Brand Refresh

Cracker Barrel Old Country Store named three new agencies of record on Monday: Blue Engine, Prophet, and Viral Nation. Communications firm Blue Engine will be Cracker Barrel's AOR for public relations, experiential marketing, and partnerships. Prophet will work on Cracker Barrel's brand marketing efforts, such as brand communication, restaurant redesigns, brand marketing campaigns, and a...