US EditionCracker Barrel scraps new logo design, keeps 'Old Timer' after listening to customers
- Cracker Barrel, a Lebanon, Tennessee restaurant chain, announced on August 26, 2025, that it is dropping its new logo and restoring the traditional "Old Timer" design.
- The decision followed widespread backlash on social media and from customers who criticized the modern logo for abandoning the chain’s heritage and called it generic and bland.
- The company unveiled the new simplified, text-only logo on August 19 as part of a $700 million effort to modernize its brand across more than 660 locations in 45 states.
- Cracker Barrel acknowledged the feedback and recognized that it could have communicated its identity and values more effectively, while confirming it will retain the image of the man with the barrel.
- The reversal highlights the company’s commitment to its traditional values and suggests it will maintain its nostalgic atmosphere and country hospitality central to its identity.
193 Articles
193 Articles
Cracker Barrel Abandons New Logo
Cracker Barrel is scrapping its recent logo makeover and bringing back its classic design after facing a storm of criticism from conservative customers. The chain announced Tuesday that it would retire its new "All the More" logo—introduced less than two weeks ago—in favor of the original, featuring the...
Under pressure from Trump and fans, Cracker Barrel says its old logo will return
Cracker Barrel said late Tuesday that it was returning to its old logo after critics — including President Donald Trump — protested the company's plan to modernize.In a post on its website, Cracker Barrel said it would retain its old logo, which features an older man in overalls sitting next to a barrel and the words “Old Country Store.”“We thank our guests for sharing your voices and love for Cracker Barrel,” the company said in a statement. “O…
Uncle Herschel’s back: Cracker Barrel rolls back rebrand
Cracker Barrel announced it’s officially bringing back its “Old Timer” logo. The new logo faced harsh criticism from fans and was one of the only things ever to unite the Trump administration and the Democratic Party. Cracker Barrel goes back The chain unveiled its first new logo in 50 years last week, only to face sharp criticism and see its stock drop. On Tuesday, they announced they’re bringing back “Uncle Herschel.” “We said we would listen,…
Channel News Asia
Business TimesCracker Barrel sticks to old logo after social media backlash
WASHINGTON: Cracker Barrel said on Tuesday (Aug 26) that it will stick with its decades-old logo, scrapping plans for a new one following social media backlash, including from US President Donald Trump. "We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and w
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