US EditionCracker Barrel CEO explains reason for attempt to change logo
Cracker Barrel reversed its August logo redesign after customer backlash and a 30% share drop, with CEO Masino citing improved highway sign visibility as the original intent.
- Cracker Barrel CEO Julie Felss Masino said the company's controversial logo redesign was meant to make it more visible on billboards, not signal an ideological shift.
- The decision sparked backlash from fans and President Donald Trump, accusing the chain of abandoning its Southern roots, leading Cracker Barrel to revert to the old logo.
- Masino, who is leading a transformation plan, said the company underestimated how deeply customers identified with the brand's imagery and will focus on nostalgia-driven marketing.
33 Articles
33 Articles
Cracker Barrel CEO explains reason for attempt to change logo
(NEXSTAR) – Julie Felss Masino, the president and CEO of Cracker Barrel, reportedly offered an explanation for Cracker Barrel’s reasoning behind its ill-received logo “refresh” earlier this year. Masino, speaking at the 13D Monitor Active-Passive Investor Summit in New York City, said Tuesday that the redesign was an attempt to make Cracker Barrel’s signage more visible to drivers along the highway, according to the Wall Street Journal. She also…
Cracker Barrel CEO explains reason for attempt to change logo: report
(NEXSTAR) – Julie Felss Masino, the president and CEO of Cracker Barrel, reportedly offered an explanation for Cracker Barrel’s reasoning behind its ill-received logo “refresh” earlier this year. Masino, speaking at the 13D Monitor Active-Passive Investor Summit in NYC, said Tuesday that the redesign was an attempt to make Cracker Barrel’s signage more visible to drivers along the highway, according to the Wall Street Journal. She also indicated…
Cracker Barrel CEO serves up new excuse for disastrous logo change · American Wire News
The news cycle has moved well past the Cracker Barrel logo change scandal, but the CEO isn’t finished making excuses. The disastrous attempt to bring the rustic restaurant chain’s logo into the modern age was met with across-the-board condemnation as fans and customers of the franchise rejected the new direction. While apologies were made, Cracker Barrel CEO Julie Felss Masino attempted to defend the massive flop at the 13D Monitor Active-Passiv…
Coverage Details
Bias Distribution
- 76% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
