Instacart Teams Up With TikTok On Retail Media Data - Maplebear (NASDAQ:CART)

Instacart Teams Up With TikTok On Retail Media Data - Maplebear (NASDAQ:CART)

Maplebear Inc. (NASDAQ:CART), parent company of Instacart, announced a new collaboration with TikTok that will benefit consumer packaged goods advertisers. A new feature grants advertisers access its proprietary retail media data directly within the TikTok Ads Manager platform. The integration gives brands end-to-end tools to reach, engage, and convert shoppers on TikTok using Instacart’s retail data. It also enables advertisers to target more e…

CPG Advertisers Can Now Target Instacart Shoppers on TikTok

Companies can use Instacart data to inform their ad campaigns from within TikTok's ad buying interface.

Instacart integrates its retail data with TikTok Ads Manager, letting consumer packaged goods advertisers target audiences and measure conversions within TikTok

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